Different kinds of sizes smedium how to#

It makes more sense to go where your audience is already hanging out than to join a new platform and attract your audience to it. The first question you should ask before joining a new social media platform is: where is your audience? Social media managers hopping on to a short call to hear about a new platform we should be on /sagFLxpuiM To avoid spending too much of your time learning the ropes of every new platform, let your social media marketing strategy guide your decisions, and only join the networks that support your goals.įollow these three tips to build your own criteria that will help you evaluate any new social media platform, no matter what it is or how it works. With the ever-growing number of social media platforms, it can be overwhelming to constantly wonder whether each of them is worth your time. How to choose the best types of social media for your business

Different kinds of sizes smedium how to#

So, instead of giving you high level descriptions of Facebook, Twitter and LinkedIn (you can find that anywhere!), we grouped a wide variety of platforms into nine general categories that focus on specific use cases and what businesses can accomplish by using them.īonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. Now, most established social media platforms have expanded to incorporate live streaming, augmented reality, shopping, social audio, and more. One thing that’s changed since the early days of social media is that many platforms used to focus on one function, such as social networking or image sharing. Some of them are pretty niche, while others have the potential to become the next Instagram or TikTok. However, there are many types of social media sites out there, with new platforms and formats popping up on the regular. When you’re thinking about creating a social media strategy for your business, a few leading platforms probably come to mind right away: Facebook, Instagram, Twitter, and maybe YouTube or Pinterest, depending on your industry.